Singing to the choir

If you are reading this blog, you probably already know a lot about e-commerce but perhaps you can share the message with those who SHOULD know more. 

I get a lot of mail – electronic and otherwise.   A few weeks ago I got an envelope with a publication from eBizITPA, an organization that is attempting to improve the tech savvyness of the business community in Pennsylvania.  This publication was titled “e-business, e-commerce and e-marketing 101.”  I set it aside.

I picked it up this morning to review since I wanted to mention it at tomorrow morning’s Technology Committee meeting.  The quote in the inside cover said it all: “E-business, while still young, is here to stay.  The Internet has become a standard in the consumer’s way of life…Like most markets, this one is driven by the consumer.  Today’s consumers want more flexibility in the way they do business with companies.  If a bricks-and-mortar company does not have e-business capabilities, it is seriously limiting its ability to effectively compete in today’s global marketplace.”  (from “The Impact of E-Business on the Retail Market”, Amazon, 2007)

The publication offers explanations, resources, statistics, best practices and more.   

Fortunately, eBizITPA is techno savvy and has made this publication available by free download.  Here’s the link. http://www.ebizitpa.org/downloads/files/handbook.pdf.  

There are businesses that are still overwhelmed by technology and the Internet.  Please share this message and the link with them.  If they are not at all techno savvy, you may have to print it off and hand it to them.  Do that.  They are the ones that need to hear this message the most.